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Privacy Policy

How we collect, use and look after your personal information.

Last updated: October 2026

Who we are

This website is operated by Selma House Events, the authorised independent booking and marketing partner for Selma House, 2 Wellington Street, Smethwick, B66 2QF. Selma House Events is the data controller for personal information collected through this website.

What we collect

When you send an enquiry, request a viewing or contact us, we collect the details you give us, which may include:

  • your name, email address, phone number and preferred contact method
  • details of your event, such as type, dates, times, guest numbers and requirements
  • for charity and CIC enquiries, your organisation's name, type and registration number
  • whether you have opted in to marketing updates
  • how you found us — the page you arrived on, the referring website and any campaign tags in the link

How we use it

  • to respond to your enquiry and prepare a personalised quote (steps taken at your request before entering a contract)
  • to manage your booking if you go ahead (performance of a contract)
  • to verify charity or CIC eligibility for special rates (legitimate interests)
  • to understand which pages and campaigns bring enquiries, so we can improve our marketing (legitimate interests)
  • to send you news and offers, only if you have opted in (consent — you can withdraw at any time)

Who we share it with

We share the minimum necessary information with the venue to check and record availability in its diary. We use trusted service providers to host this website and store enquiries securely. We do not sell your personal information.

How long we keep it

We keep enquiry records for as long as needed to respond and, if you book, to manage your booking and meet our legal and accounting obligations. Enquiries that do not lead to a booking are reviewed and deleted when no longer needed.

Your rights

Under UK data protection law you have the right to access, correct or delete your personal information, to object to or restrict how we use it, to data portability, and to withdraw consent at any time. To exercise your rights, contact us through our contact page.

If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office (ico.org.uk).

Cookies

See our cookie policy for how we use cookies and similar technologies.

Questions about your booking?

Get in touch and our team will be happy to help.